It all began in 1810. Crown Prince Ludwig I of Bavaria and Princess Therese of Saxe-Altenburg were united in marriage. The celebration lasted five days, bringing together the most prominent figures of the time and the people of Bavaria. The most successful event was a grand horse race held on the outskirts of the city — so successful that it was decided to repeat it the following year.

The birth of the Wiesn. That place, the Theresienwiese (Teresa's Meadow), was established in honor of the princess and, without anyone knowing it, would become the home of Oktoberfest — or as the locals call it: the Wiesn.

The evolution of the celebration. In 1818, Bavarian taverns joined the festivities, but it wasn't until 1896 that the large tents we know today began to take shape. In its early years, the main activity revolved around agricultural fairs, circus attractions and small food stalls.

The consolidation. By the end of the 19th century, the celebration had grown so popular that its name was formally established as Oktoberfest. It was decided that it would begin on the first weekend after September 15th, extending into the early days of October, with the aim of finding favorable weather conditions.

A tradition that travels. More than two centuries later, that same spirit of community and celebration is what we wanted to bring to the Mediterranean.